Axis are a £150 million property services business. With four key divisions covering Commercial, Housing, Retail and Painting & Projects, they lacked one clear, unified brand identity.
Axis had an incoherent brand and needed help focusing their communications, from both copy and visual angles.
Photography was not at a professional level or representative of the high-quality work Axis produces.
We carried out research workshops with management, staff and clients to determine their precise requirements. We also delved into their competitors to get a clear understanding of where they sit in their field.
We provided Axis with a strong typographic solution that works across all divisions and most importantly, alongside their already established company logo.
And a colour scheme that helps to differentiate between each division by giving them a ‘hero’ colour.
We provided a photography solution that gave a much clearer, professional representation of Axis as a company.
We presented a range of messaging and design solutions based on the outcomes of the workshops.
Once a route was selected, we we supplied a fully comprehensive brand guidelines document that ensures all future collateral is on brand.
All these elements came together to deliver a cohesive, adaptable brand language that covers print, web and even van livery!