Assignment:
To design, build and mail an exciting and visually stimulating HTML email, as part of a campaign being run to highlight the leisure and conference facilities across the four hotels.
Background:
Elite Hotels were established in 1986 and currently have four hotels, Ashdown Park, Tylney Hall, The Grand and most recently opened Luton Hoo Hotel, Golf and Spa.
Luton Hoo was opened in Autumn 2007 after a £60million refurbishment that restored the hotel to its original grandeur.
O&G have worked alongside Elite hotels for eight years producing various marketing and in house materials.
Insight:
HTML emails are a very cost effective, targeted and measurable medium.
Elite hotels wanted to target their leisure and conference customers and let them know of their current special offers.
Creative development:
The key was to create something visually arresting with a clear proposition – given the limited space and file size available.
Timing:
From initial designs to sending out the email took one week.
Results:
The campaign was extremely successful with results showing a 25% open rate, a 15% click through rate to their website.