Longstanding client and leading Scandinavian smoothie manufacturer, Froosh, have just scooped two gold awards at this year’s DBA (Design Business Association) Design Effectiveness Awards 2012.
Brighton & Hove Albion
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Brief:
Local football club Brighton & Hove Albion wanted to create interest and increase demand for their premium 1901 Club membership.
Solution:
We designed and managed an ongoing email campaign to directly reach new and existing members, incorporating a monthly newsletter and premium service news flash with stadium updates and other news.
Result:
The campaign has consistently received above a 60% open rate, and membership to the 1901 Club has since been filled through this ongoing strategy.
