Dress for Success campaign for Med Hotels

We’ve recently finished a fun and unique print job for Med Hotels, an international hotel operator and part of the Thomas Cook group. Med Hotels predominantly operate on a B2B basis and needed an innovative and interesting way to incentivise bookings for travel agents.

O&G were tasked with developing the initial concept and worked closely with Med Hotels to devise an incentivised campaign whereby upon making a Med Hotels booking, agents would earn various clothing items and travel accessory stickers to dress two themed characters and win prizes.

Prizes include cinema and Pizza Express vouchers as well as £50 Love2Shop vouchers for six bookings, and bonus prizes for additional bookings. Every entry will be entered into a prize draw to win a MacBook Pro – further incentivising engagement from agents.

The end product is an A5 12 page gloss laminated booklet with re-peelable sticker inserts – including an entry submission form in the back to claim the prizes.