Longstanding client and leading Scandinavian smoothie manufacturer, Froosh, have just scooped two gold awards at this year’s DBA (Design Business Association) Design Effectiveness Awards 2012.
Kuoni gadget ads
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Brief:
5 star tour operator Kuoni wanted to not just reach but engage new customers with an interactive online advertising campaign.
Insight:
The concept of the campaign was to deliver the customer’s ‘perfect holiday in four clicks’ by connecting with the Kuoni website within the banner ad, to show the lowest priced holiday as the hook.
Solution:
The gadget advert was designed so that once interest was gained users would answer four questions to bring live results from the Kuoni site into the banner ad, finding the customer’s ideal holiday without leaving the page they were viewing.
Results:
The campaign was a success, increasing interest and bookings of Kuoni holidays, as well as engagement with the brand.
