Longstanding client and leading Scandinavian smoothie manufacturer, Froosh, have just scooped two gold awards at this year’s DBA (Design Business Association) Design Effectiveness Awards 2012.
Solo's Holidays
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Brief:
Leading singles tour operator Solo’s Holidays realised that digital was an important part of their future and needed a site that integrated with the existing backend third party ecommerce solution.
Insight:
Solo’s is the UK number One singles tour operator and has a long-established reputation since 1982. The site had to reflect this in a visually appealing and user-friendly way.
Solution:
We produced an engaging and accessible site with a new CMS, giving Solo’s full control over structure and content. Effective SEO has helped boost the site’s ratings in popular search engines such as Google and Yahoo.
Result:
The site has now become their biggest sales channel, effectively targeting their niche singles-only market through a simple but effective redesign.
