When it comes to working with clients, O&G love a challenge; especially when it comes to industry-led specifics.
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So once we received the branding brief from The Builders’ Conference, we made some bold moves when it came to the brand’s presentation and their personality.

After some creative brainstorming, we moved away from the construction industry’s often corporate, traditional and static tone of voice, and in its place now sits a modern, clean and stylish identity.
The Builders’ Conference are the UK’s construction sector’s leading membership based Trade Association, they deal with over 11,000 contract opportunities each year that are worth in excess of £50billion – our project required some careful construction of its own.
Naturally, when it came to taking the lead in the branding brief, we didn’t shy away.

Taking the helm in presentation for The Builders’ Conference web site, the team provided creative ideas and input - discussing every stage with the client, getting their input along the way too.
Take a closer look at the branding.
Fresh colour schemes, an engaging personality, a new tone of voice, and some lively illustrations and animations were created for their web site. We took a somewhat unique approach when it came to managing their self-promotion video from scratch; creating an engaging script, a lively storyboard and animation sequence.
Yet, our fresh brand identity maintained perfect alignment with what they offer their members and in keeping with their services. We expertly harmonised their communication to their existing members, whilst encouraging new members to their service too. It goes without saying that we based all our research on strong competitive market analysis and targeted audience research.
Fresh colour schemes, an engaging personality, a new tone of voice, and some lively illustrations and animations were created for their web site. We took a somewhat unique approach when it came to managing their self-promotion video from scratch; creating an engaging script, a lively storyboard and animation sequence.