How do you stand out on Tesco’s shelves at Christmas?
Tesco wanted Amber House to create a children’s Christmas gift range for them. But with so many brands vying for attention over the festive season, competition is fierce. So Amber House needed a design concept that kids (and their parents) would love.
Knowing that pretty product packaging wouldn’t be enough, we decided to invent a unique set of children’s characters. So sketchbooks in hand, we created Forest Friends – a cute and colourful animal family to star on the lip balms, bath fizzers and nail art sets in the range.
We drew our woodland gang of Bertie Badger, Flossie Fox, Holly Hare and Oscar Owl in a classic-contemporary folk art style that would appeal to all ages. Each character was given a distinct personality and we even created a storybook woodland setting for them to live in.
Next, we took the sketches and fleshed them out digitally, adding simple pattern sets that children would appreciate. And only after we’d given life to our animal friends, were we able to start designing the actual packaging.
Forest Friends were such a huge success that Tesco welcomed them all back the following year (this time with a new winter clothing line).