Longstanding client Kuoni approached O&G with an incredibly exciting project - to develop content ideas that would add depth to Travel Worth Talking About, the strapline for their campaign to support the crucial turn-of-year trading period.
Travel Worth Talking About not only refers to the incredible holidays that Kuoni has to offer but also highlights the importance of a face-to-face conversation with a Kuoni Travel Expert to make your holiday really special.
Visit a Travel Expert in-store and you’ll see the Kuoni difference…not only do they have a wealth of knowledge based on personal experience but they’ll listen to what you want, then create a holiday that’s right for you.
In the face of a multitude of impersonal online operators with little difference between them, Kuoni boldly stands out with its focus on personal service.
So we set out to demonstrate the power of conversation in a digital age by organising a showdown - Kuoni Travel Experts vs the internet.
With voice assistants increasing in popularity we felt this would be the perfect opponent and ensure the film was culturally relevant.
After the initial disappointment of finding out their opponent was “a little box” rather than a famous TV celebrity, the Travel Experts settled into the shoot and demonstrated their amazing knowledge against a voice assistant that, at best, gave relatively functional answers and at worst, got it hilariously wrong.
Derek Jones, Kuoni Managing Director, commented "For me this highlights the difference between artificial intelligence (AI) and emotional intelligence (EI). AI is brilliant with tasks & facts but struggles with opinions. EI is an innately human characteristic which requires empathy & deep understanding - tricky for a machine.”
We hope you like the final video and if you want to find out more about creating great video content, please get in touch.
It all starts with a conversation….
O&G launch #NewTTG for ‘smarter, better, fairer travel’
After securing the project at the end of last year, the team at O&G couldn’t wait to get started on rebranding the UK’s leading weekly travel publication, TTG magazine