London United is a partnership organisation made up of the community trusts for each of the 15 major London based Football teams including Chelsea, West Ham United and Arsenal.
The concept is simple - for over 25 years, these trusts had been changing the lives of individuals within London by inspiring them through football. Recognising the shared concerns and social issues affecting these communities such as crime and unemployment, London United was formed to enable the trusts to deliver unique and innovative joint programmes throughout London.
Meeting with each of the football clubs to agree the overall design aesthetic for the brand was an exciting challenge for us. One of our designers, Pete, who lead the creative on the project, explained: “we explored lots of different design options that didn’t favour one particular club. We had to make sure that each of the clubs were happy with the final result which we were able to achieve.”
You can check out the London United website here to find out more about the amazing work the organisation does.