After securing the project at the end of last year, the team at O&G couldn’t wait to get started on rebranding the UK’s leading weekly travel publication, TTG magazine.
TTG conducted months of research, focus groups and conversations with over 900 readers, to find out exactly what they wanted TTG to be.
Informative, innovative, inspirational. This was the feedback. With this insight, TTG came up with their new brand philosophy: ‘Smarter, better, fairer travel’.
Staying true to the core intent of the first ever TTG publication that launched 66 years ago, the new TTG needed to capture the act of connecting suppliers of travel with sellers of travel, but in a contemporary and refreshing way.
In order to communicate the new ‘smarter, better, fairer travel’ messaging, our design team developed a suite of creative projects including:
Complete brand overhaul
New logos for TTG and its subsidiaries
Colour palettes to differentiate between divisions within TTG
Typography exploration and development
Complete redesign and layout guide for the weekly magazine
Video to be used at TTG launch event
Gavin Graimes, MD at O&G explained that “TTG Media lead the market and we wanted this rebrand to clearly show the breath of the portfolio. Although digital will continue to grow, we’re keen to show how the magazine has an important part to play. The new brand is fresh, different and unique, whilst also representing a brand that’s pioneering and knowledgeable, with lots of personality. This is only the beginning and we look forward to working with TTG on continuing to cement their position as the industry leaders and the most trusted source of essential information in the travel industry.”
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