As the established UK’s #1 singles tour operator, Solos have regularly produced their 200 plus page product-led brochure for some time, using tried and tested formulas. Nonetheless, our client felt that the time had come for fresh exploration…Therefore, they approached O&G for some ideas around updating their customer marketing strategies.
It wasn’t long before Solos felt inspired to take some bold steps forward.
A new journey had been decided upon, evolving the significant product-led brochure,
and transforming this into customer lifestyle magazine.
It was a case of:
‘out with the old and in with the new’ as O&G boldly rebranded their customer magazine to ‘Go Solos’…the new brand journey had begun.
‘Inspiring Solos clients with fresh elements was the key to this new journey.’
O&G embarked on creating and designing the 70 plus page magazine to inspire Solos audiences.
We included vibrant hubs of inspiring scenes and landscapes, seasonal snapshots, exciting destination guides and strong editorial content throughout.
Go Solos established new editorial content, with personal recommendations from the Solos team and insightful team interviews.
Naturally, the content was heavily supported with lifestyle images and stunning photography of inclusive worldwide destinations.
To showcase the Go Solos destinations we cleverly used full and single paginations. The images worked harder, to inspire, persuade and seduce audiences.
Solos destination pages combined strong holding images with three smaller images running down the sides of the pages –typically, we used this arrangement throughout.
As well as a brand name refresh, we duly got to work refreshing their product presentation within the pages; freshening up colour schemes and the style of the brand’s ‘Alert’ icons flagged up within their new itinerary pages.
With a relaxed, lifestyle composition, this gave the magazine a ‘glossy coffee table’ look and feel.