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Big data, big targets
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A Case Study
THE BRIEF
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Increase both the quantity and the quality of online enquiries.
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With 46 mammoth data storage facilities worldwide and a huge international audience, Telehouse definitely aren’t small. Yet their presence on Google was faint – sometimes even invisible.
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Telehouse had tried doing Google advertising in-house with little success, so they came to us for a re-think.
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Research
Strategy development
Campaign setup
Campaign management
Reporting
THE SOLUTION
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A global search marketing campaign, targeting one country at a time.
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We started by researching industry keywords, competitors and locations. Then we defined their target audience and planned a strategy around them.
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Finally, we re-built their AdWords account from scratch, creating relevant, targeted messages that would get people clicking.
Campaign Management
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“Excellent, thank you so much for these results — we really appreciate your commitment to this campaign.”
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Digital Marketing Specialist — Telehouse
THE RESULTS
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Telehouse achieved the powerful Google presence they were striving for.
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After launching the campaign, we watched as clicks soared by 51% and conversions by 591% (we even cut their monthly spend by 52.73%).
Key performance indicators
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+591%
More conversions—
Defined as online enquiries, along with other valuable actions taken across the website, such as calls and newsletter subscriptions.
-92.7%
Cost per conversion—
Improving the campaign’s return-on-investment; Telehouse’s main goal.
-66.6%
Cost per click—
Allowing us to generate more traffic for the budget available, whilst ensuring ad positions remained strong.
-52.7%
Monthly spend decrease—
Achieving results and meeting KPI’s at a far lower cost than expected.
24.6%
New conversion rate—
Generating a higher volume of interest across the website per click.
LIKE WHAT YOU SEE?
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