A Case Study
With 46 mammoth data storage facilities worldwide and a huge international audience, Telehouse definitely aren’t small. Yet their presence on Google was faint – sometimes even invisible.
Telehouse had tried doing Google advertising in-house with little success, so they came to us for a re-think.
We started by researching industry keywords, competitors and locations. Then we defined their target audience and planned a strategy around them.
Finally, we re-built their AdWords account from scratch, creating relevant, targeted messages that would get people clicking.
Digital Marketing Specialist — Telehouse
After launching the campaign, we watched as clicks soared by 51% and conversions by 591% (we even cut their monthly spend by 52.73%).
Key performance indicators
Defined as online enquiries, along with other valuable actions taken across the website, such as calls and newsletter subscriptions.
Improving the campaign’s return-on-investment; Telehouse’s main goal.
Allowing us to generate more traffic for the budget available, whilst ensuring ad positions remained strong.
Achieving results and meeting KPI’s at a far lower cost than expected.
Generating a higher volume of interest across the website per click.