A Case Study
The team at Wisley Gardens pride themselves on not only being a total of 240 acres of diverse landscapes, but for also being inspirational through plantsmanship and experimentation. As one of the UK’s best-loved gardens and the flagship for the RHS, they receive around one million visitors every year.
The RHS Wisley Gardens website was doing a great job at providing visitors with factual information and although the website was receiving traffic, this wasn’t always converting to footfall — a common challenge for many visitor attractions.
Research and analysis
Web design & development
To ensure that the final design really reflected the garden, we visited Wisley, took photographs and studied aerial shots. Visually, the site needed to be contemporary, but avoid looking too ‘cartoony’ or ‘childish’. An illustration style based on graphic geometric elements helped achieve a modern, custom aesthetic.
The user experience for this project needed to be simple, smooth and immersive. We used a zoomed version of the map with click/touch and drag navigation paired with a scale ‘minimap’ navigation aid.
Points of interest within the gardens feature as pop ups with more information easily accessible.
RHS — RHS Digital Team